RaubMiddle School

Raub Students Take Home What's So Cool About Manufacturing Award

Raub Students Take Home What's So Cool About Manufacturing Award
Posted on 02/27/2019
Over 900 people attended the “What’s So Cool About Manufacturing?” awards ceremony held Tuesday, February 26, 2019 at the ArtsQuest Center at SteelStacks Bethlehem, PA.

The WSCM program, created by the Manufacturers Resource Center (MRC) and teaming partners eMediaWorks, Sahl Communications and EmpowerStar Marketing, received 123,228 votes over a three-day voting period. The video with the most votes received the “Viewers Choice Award.” The videos were also reviewed by a panel of judges for awards in ten other categories, including Outstanding Brand Placement and Outstanding Creativity.

Our Ruab students worked incredibly hard with their partner manufacturer, the Crayola company and their video took home the "Outstanding Brand Placement" Award. The team of four students (Derek Aponte-Rosado, Alfonso Jaquez, Nathilyn Legrand and Eliana Velez) is led by 8th-grade school counselor Sylvia Gordon. 

Following the main program, culinary arts programs from Bethlehem Area Vocational-Technical School, Career Institute of Technology, and Lehigh Career & Technical Institute hosted a dessert reception and Cupcake Competition, judged by Carlo’s Bakery, Lehigh University and Factory. Water and candy was provided by Nestlé Waters and Just Born Quality Confections.

Presented by Manufacturers Resource Center (MRC), the Student Video Contest: “What’s So Cool About Manufacturing?” (WSCM) gives students in Carbon, Lehigh, and Northampton Counties the opportunity to connect directly with local manufacturers, document their experiences and present them in an educational and “cool” way through documentary video production. The contest was created to generate excitement that draws students towards considering manufacturing career paths.

“The student teams and teachers put an exceptional amount of work into this
contest – meeting with manufacturers, filming and editing their projects,” says Jack Pfunder, President & CEO of Manufacturers Resource Center. “The growing success of this program across the state of Pennsylvania, and the country, validates its design, which is to raise awareness for manufacturing career opportunities for our students by letting them discover and explore the field. Viewing and voting their videos online and feeling the pay-off of their hard work supports not only the students, but their schools and manufacturing in the region.”

A full list of winners can be found below: 
1. Outstanding Overall Program: Lower Macungie Middle School – Mack Trucks
2. Outstanding Editing: Saucon Valley Middle School – Victaulic
3. Outstanding Creativity: Broughal Middle School – Piramal Critical Care
4. Outstanding “COOL”: Northampton Area Middle School – C. F. Martin & Co.
5. Outstanding Team Spirit: Northeast Middle School – Just Born Quality
6. Outstanding Educational Value: Orefield Middle School – Ocean Spray
7. Outstanding Videography: Nazareth Area Middle School – HindlePower
8. Viewers Choice: Springhouse Middle School – Lutron Electronics
9. Outstanding Outreach Plan: Southern Lehigh Middle School – IQE
10. Outstanding Career Pathway: (TIE) Lawrence B. Morris School – Heritage
Sign & Display AND Nitschmann Middle School – Stanley Black & Decker
11. Outstanding Brand Placement: Raub Middle School – Crayola
12. Sweet Manufacturing Cupcake Award Winner: Career Institute of

About “What’s So Cool About Manufacturing?”™:
Developed by Manufacturers Resource Center (MRC), the WSCM program is a video based educational tool that increases awareness of career paths in manufacturing. MRC developed this innovative career awareness program which at its core is "peer marketing" (kids telling kids what's so cool about manufacturing jobs). The contest is showcased on the What's So Cool Website, https://www.whatssocool.org and shared nationally through
the Manufacturing Institute and the Manufacturing Extension Partnership platforms. The contest is expanding across the Commonwealth and the country. Inside Pennsylvania there will be 15 regions conducting contests this year. This contest gives students the opportunity to connect with local manufacturers, document their experiences and present them in an educational and “cool” way. The contest was created to generate excitement
that draws students towards manufacturing career paths and STEM education.

About Manufacturers Resource Center: For nearly 30 years, Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital. MRC is a nonprofit organization partially funded by the U.S. Department of Commerce’s NIST-MEP program, as well as the State of Pennsylvania’s Department of Community and Economic Development. MRC is  dedicated to creating jobs and economic opportunity in eastern Pennsylvania’s Berks, Carbon, Lehigh, Northampton, and Schuylkill counties.